Think of it as a ‘pitch’ and highlight what you have to offer potential employers. Don’t repeat the whole of your LinkedIn profile. It is a very important part of your profile but should be concise. The About section is the summary that sits beneath your name and profile picture. To increase the results that appear when people search for you online, set your LinkedIn profile to 'public' and create a unique URL, eg LinkedIn provide instructions for customising public profile URLs. If you're not sure what industry you're interested in, you can select Higher Education as an option. LinkedIn will ask you to select an industry for your headline. University of Leeds Careers Service video: Completing your profile.Does your LinkedIn headline suck? (The Muse).include keywords or skills - but only those you actually possess!.include your area of study and career ambitions.summarise the type of role you're seeking.You can be creative but think about who your audience is. Emphasise what you are doing now and what you want to do in the future. You have 120 characters to market yourself. Headlines act like a brief personal statement highlighting your skills and career interests. Your headline is the text displayed below your name. LinkedIn profiles with photos receive 21 times more profile views and 9 times more connection requests.
You don’t have to have a professional photo taken but ideally you should look smart, friendly and approachable. Project the image you would like to present to employers. These show you how to set up your LinkedIn account and begin using it for your career. LinkedIn has produced a series of YouTube videos aimed at students and graduates.
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